Martin Luther King Jr. wrote the article "Letter from a Birmingham Jail" during the American Civil Rights Movement in 1963. After a protest against segregation, King responded to a statement made by eight white clergymen claiming that the battle for racial segregation should be fought in the courtroom. King responded by explaining that without forceful intent such as his, civil rights would never be successful.
Being in the animal science field, I found a website involved with pharmeceutical and health care products for animals. The company uses many different techniques to persuade the animal health world to use their products. They make it clear that their values such as quality, integrity, respect for people, leadership and teamwork, make their products suitable for improving lives and deliver oustanding value.
The letter written by King targets the general public and anyone interested in change in segregation. King uses strong emotion and language to persuade his audience. The pharmeceutical website targets animal health professionals who will be using their products. They persuade buyers by providing their values as a company. I can see how Martin Luther King Jr. was such a great civil rights leader because of his ability to reach his audience with great persuation. I, also, can see how the Wyeth company is a successful producer of pharmeceutical and health care products because of their use of persuation by providing values of quality, integrity, and leadership.
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